Never repress the desire for fashion for the sake of sports; never give up the eager for sports for the sake of fashion. Xidelang labels itself as confident, vigorous, healthy and fashionable, mentally and materially satisfies those people who pursue innovative and interesting lifestyle and crave for pleasure and relaxation brought by sports, and thus creates an individual fashion and leisure brand.

Brand Allegation: Be splendid and excellent

Core Values: Sports ● Enjoy passion of sports
                      Human ● Build individual character
                      Fashion ● Pursue tasteful life
                      Health ● Advocate sports and health

Brand Vision:Create a leading fashion and leisure brand in China with unique characters.